Looking to have a video production made? - Things you need to consider.
What is the objective of your video – Promotional, training, demonstration, viral?
Who is the target audience – Staff, customers, prospects, investors?
Where will you place the video – on your website, online such as Youtube, in presentations, at exhibitions?
How long do you want the video to be - 2 mins, 10 mins, 20 mins or more?
Do you have a budget already or is it better to get costs first?
If the video needs scripting, do you have a subject expert who can be involved?
Do you have a set idea for your video production or are you looking for guidance?
Consider how your video story will be told - Voiceover, presenter, text on screen?
Can you make the video yourself or do you need to bring in a professional organisation
Can you ensure that you give the same briefing information to all companies to quote on?
When do you need the video by? Are you leaving enough time?
If required, do you want to use your own staff or actors?
Who will look after the master files when the project is finished?
What happens if you need to update the video production at a later stage?
How will you arrange to see the video as it is being edited?
What is the deadline for your video production to be ready?
Do you need an in-house project team to help you get the video produced?
Articles of interest
Collected from out there on the web.