Video Production for Hotel & Leisure.
"Visibility is key for the travel industry. Be unique and creative with your advertising and use video to capture the attention of the online audience."
- Hotelmarketing.com 2009
You know how good your hotel is but do the people who are considering staying there for the 1st time?
Your clients can be very particular about the style, quality and comfort they are looking for and you in turn have worked hard to create very distinctive values, features, furnishings and levels of service that deserve to be shown off to them.
A video placed on your home page can very quickly differentiate you from the competition and ensure you are able to translate an interested browser in to a confirmed booking. Video has a uniquely engaging effect on its viewers so much so that it will help generate more bookings for you.
Why use video on your website?
- Works more effectively with search engines (SEO)
- Keeps visitors on your website longer
- Visually appealing to the visitor eye
- Adds a more authentic, real world impression
- Makes greater impact
- Adds greater dimension than photographs or virtual tour
- Emotionally engaging
- Captures a sustained level of attention and interest
In contrast, the previously common, photographic virtual tour is now fast becoming a dated approach and lacks the impact a video tour can provide when presenting your facilities.
Looking around on the web and at trade events, the video tour has started to become the most current and far-more obvious promotional tool for the leisure and tourism industry. A video tour is simply that; footage of a particular location or venue captured by live, moving video imagery.
With motion and better scale of depth the video tour is a more engaging, appealing and realistic way to promote your hotel and leisure venue.
The result offers much greater impact on the viewers emotions, capturing a high level of attention and interest. A video will keep the viewer on your site for longer and is more likely to convert the prospect from interested party in to a confirmed booking.
A video tour truly is the next best thing to physically being at a venue and so the leisure and tourism industry have been quick to employ the video tour as its number one marketing strategy.
A video tour can take longer to orchestrate and be more expensive than a photographic virtual tour but people are always surprised about how inexpensive a video can actually be. Despite the greater investment, you tend to get a lot more for your money with a video tour.
The power of video online
The viral effects of video means that your promotional message can be distributed much farther than conventional methods of advertising. We work with you and your marketing team to ensure that your video reaches your target audience through video sharing sites like YouTube and Vimeo as well as social networking sites and forums, influencing as many potential viewers as possible.
We would recommend you embed your hotel video on to your homepage if possible. We can either provide you a link to the video on YouTube but ideally it would run from your own website server for which we can provide the appropriate flash video files.
Once produced, the video should be included in as many of your marketing activities as possible:
§ Email marketing campaigns
§ Trade events and exhibitions
§ On-line articles
§ Newsletters and company bulletins
§ Include in email signatures
§ Sales presentations & DVD's
§ MP4 downloads
§ Video podcasts
For more information on our Hotel and leisure video production then please contact us here.