Video media is creating huge interest, especially online. More than 50% of all web traffic is video and search engines like google and Bing are very responsive to video.
It doesn't matter what your company does. Whether you run a hotel or travel destination, host events, offer professional services or manufacture products, all business needs the same thing. Customers.
Using video to promote your business, products and services online via your website is a fast and dynamic way of communicating what your company does to your existing and prospective customers.
Video is compelling and provides engaging viewing that will ensure you stand out from the crowd and portrays a business performing at the cutting edge.
Have a think about what your company does and imagine a short video placed within a small player on say your home page that brings to life what you do. It makes it much easier for potential customers to understand what you can do for them and to convert their passing interest in to action.
For a bit of fun and adrenaline here is a short video I use to demonstrate the point about how video can really communicate key messages about your product in a different way to an online audience.
Instead of using the trasditional static pictures in magazines and on websites etc to make their point, Dunlop recognise the power of video promotion to send their message in a far more engaging format.
In this short punchy and quite clever video "Street Response", Dunlop are demonstrating the importance of having good tires on your car and by association they are promoting their own product.
See if you can see the subtle name placement.
It looks impressive and certainly wasnt a simple and low cost production. What is also interesting is that they have created a YouTube channel and are creating a series of the videos as a part of an ongoing campaign.